10 simple ideas to promote your Web site
Getting your new web site up and running is
just the beginning. To be successful, you need an ongoing web
site marketing and web site promotion campaign just as you have
been doing through traditional media. The important thing here
is to develop a well thought out web site marketing plan and follow
Web site marketing and web site promotion is
far too complex a topic to cover completely on this web site but
we will cover some key web-specific web site promotion strategies
that add up to a simple formula for making your web site more
10 steps to a successful web site:
To assist you with your web site development project, we have
selected 10 effective web site promotion ideas for discussion.
Each was selected on the basis of affordability, value delivered,
and simplicity. While not all of these will apply to every web
site, and your web sites may require more effort in certain areas
than others, we feel most will relate to your product or service.
1. Make your web site
both reader and search engine friendly:
To be effective, your web site must work for
human visitors and search engine robots as well. Well written,
well designed, and well coded web sites are your insurance. Here
are a few recommendations to help make sure your web site is in
- Design your web site to load quickly.
- Spend some time optimising your web site
- Use keywords frequently in your web site
- Be search engine friendly, say it with words
- search engines don't "see" graphics.
- Use scripts, frames, Flash movies, etc. with
caution - they can confuse search engines.
- Let your graphics support your message, not
compete with it.
- Web site layout and navigation are important,
plan them well.
2. List your web
site with search engines and databases:
Listing your web site with search engines and
databases are the equivalents of advertising your business in
the yellow pages and magazines. It is also a very cost effective
way to reach potential customers. Today, there are hundreds of
directories and databases where you can list your site and announce
your web site presence to the world.
- Top 15 search engines.
- Web page code optimisation.
- Keyword and meta tag optimisation.
- Quarterly web site submission to search engines.
- For one full year.
Newman Design optimises your web site with properly
coded titles, keywords and <meta> statements to ensure search
engines read and index your web site correctly. Most search engines
today read this information from your web site to determine how
to list your web site
And remember, search engine submission listings
should be refreshed periodically. Be sure to consider these valuable
web site development and maintenance services when developing
your web site promotion and maintenance programs.
3. Issue a press release
announcing your new web site:
Press releases are a very traditional method
of announcing a new product or service and must be issued in conjunction
with the the launch of your web site to be considered "news".
Distribute your release by e-mail, mail or fax, but make sure
the content of your release has value, targets interested parties
and is presented in the appropriate format.
Our recommended approach for those not familiar
with preparing press releases is to study releases issued by others
in a similar business or area of interest as yours. Once you have
some basic information, make a list of editors, webmasters, the
media, anyone you think might be interested in your message. When
making your list, choose an appropriate method of distribution
and tailor the release to that medium.
4. Exchange links
with other web sites:
This aspect of web site promotion is becoming
increasingly important. Search engines now examine a web site
to detect reciprocal links and take them into account when determining
web site ranking. The general intent is to take advantage of the
popularity of another web site to boost traffic to your web site.
Links can be either a "one-way" link
to your web site from some other site or a "two-way"
link where both web sites have a link to each other. Either way,
the goal is to locate web sites with some relevance to your product
or service and get them to agree to place a link to your web site
on theirs. Many sites offer "resource" links to add
value to their web sites and you could be one of those resources.
Two-way links produce better results with search engines.
This approach is generally free but there are
pay services that can give you instant access to hundreds of thousands
of links. These pay services generally have an initial setup fee
and per-click and/or commission charges.
Newman Design co-ordinates coding of any one-way
or two-way links you require as part of your web site design package
at no extra charge.
5. Sign up with a banner
As the number of web sites continue to increase
and more businesses step up their web site promotion programs,
being seen is becoming more of a challenge. There are both free
and pay banner exchange and placement services available that
will increase your exposure... They are the "billboards"
of the Internet.
Newman Design can create a banner for your web
site using design elements from your web site.
6. Offer on-site specials,
discounts, contests, etc.:
Special offers, discounts, events and contests
are all excellent ways to encourage repeat visits. Web sites dedicated
to these ever changing topics can also be submitted to search
engines for listing and your traditional advertising can direct
people to your web site.
Newman Design can add graphic, mail, e-mail
and fax forms, printable coupons, and other promotional material
to your web site Affordably!
7. Publish an electronic
newsletter or e-letter:
Newsletters or e-letters have always been a
popular method of educating your clients as well as serving as
a reminder or enticement to purchase your products or services.
Newsletters or e-letters can be mailed, e-mailed or faxed - you
can even let your subscribers choose their preferred method of
8. Promote your web site in traditional
Promote your web site by adding your "URL" to your
business cards, flyers, brochures, letterheads. Register a domain
name for your web site with the same as your business name. It's
great advertising, looks more professional, and it dramatically
increases recognition and retention of your web site address.
Newman Design will research possible domain names and guide you
through the registration process as part of your web design package
at no extra cost.
9. Change your web site content regularly
to encourage return traffic:
Update your web site on a regular basis and be sure to tell your
visitors that the content is constantly changing. Give them a
reason to save your web site in their bookmark or favourites file
and come back again.
Newman Design offers affordable web site maintenance services. Discuss
your web site maintenance requirements with us before you commit
to designing your web site. Be aware of the costs up front. We
do hourly and project basis billing. It's more affordable than
you might think.
10. Write free articles for publication
in your industry:
Many trade and industry publications are happy to accept free
articles from members or service providers familiar with their
Your article will spread the word about you and your service,
establish your reputation for taking a proactive role in bettering
your industry, and provide free advertising space for your e-mail
and/or web site addresses for further contact.
Being a contributing writer for a widely known and read publication
in your industry will also look good in your company profile and
set you apart from the competition.