Inform Logo Design

After an initial discussion with the client and what they wanted, this series of ideas were created. These scamps or roughs illustrate the design process and the progression that we go through to find that ever elusive gem. After thirty years in the business you kind of know what is and isn't going to work, but it always pays to try something out on paper as you never know what it will lead to, it just may spark something that you would never have thought of, and this in turn may lead to the best idea of all.

The logos above were sent to the client for initial discussions and a short list produced. from this short list a number of colour ways and a reversed version was created.

The favourite from this list is then used to mock up visuals of Business cards and an A4 letterhead, comp slips etc. I think the logo below will look stunning on the companies web site.

Business Card (front and back)

Letter headed Stationery